Posts tagged with "Moms"



A woman’s ability to unconditionally love is universally accepted. Our innate disposition to

Unconditional Love

Maternal Love

care for others, especially family is undisputed.  “Mother’s Love” is depicted in timeless art,  for example Duccio di Buoninsegna’s 14th century painting of  “Madonna and Child”. Similar images have been reproduced in every culture, in all races, even among the animal kingdom.

“Agape” is a Greek word used to describe this fierce, loyal,  protective bond magnified in the “fairer” sex. It is exemplified in women warriors, even those without biological children, and those who have adopted causes or extended their families instead.  This view represents an , indispensable stereotype: the nurturing support that women bring to the table, the Boardroom, at dinner, or to people, interests and issues they care deeply about. Think of Maya Angelou, Harriet Tubman, Katharine Drexel, Jamaica’s fierce national warrior hero, “Nanny”, and our modern Oprah.

Filial LoveLet’s reflect on how women express love within family and then discuss ways to pass these traits and benefits to others. Specifically, how can we transfer intangible qualities and gifts inter- generationally.


The word “Agape” is derived from  ancient Greek word and means unconditional love,  a selfless, nurturing “Jesus” type love. A love that puts the needs of others before personal gain. Most women readily relate to it, and seldom understand why they are misunderstood when sharing it. To them their love or good intentions should be obvious, even when beguiled by others, or misinformed. This is why misunderstood women publicly break down and cry; feel rejected or maligned when good intentions are thwarted by malicious intent. This trait is evident irrespective of whether the relationship is biological, or among strangers. Some people may say, taken to an extreme,  its an inability to discern or sense danger, but I disagree. Its more of an protective sense, a desire to preserve the whole and build community than to self destruct by “one-upmanship”.

I  remember growing up in a culture where on Sundays Mom would always cook enough that whoever “drops in” could have a meal.  I also remember at the market female “higglers”, subsistence farmers, would always give children a “brawta” (a little extra for stopping by their stall).  Women routinely make sacrifices, even when they have little material goods to give that promote the welfare of others above their own interest.


Sometimes when speaking with a client or family member, I hear comments like:

“What do I care about what happens to my money and property after I am gone?”

“If there are problems related to what’s left behind, its not my problem, I won’t be around to worry about it.”

This is shortsighted and perpetuates a futile cycle, where growth and strengths become  beyond reach,  where each generation starts from the bottom.  It reflects an absence of foresight, one without any vision for scale, or generational gain. It becomes a Lose: Lose mentality. These statements show that love has been hijacked, replaced by an unharnessed, distorted emotion.  Yes I understand that  past experiences, psychological and economic factors  contribute to the distortion, but it is far from  ideal and a state to move beyond..

On the other hand an ability and willingness to think beyond self, to protect, preserve and provide for family, is an expression of  true love, usually encouraged by Mom.  A family’s unwillingness to invest time or resources for future gain is a condition that can be resolved. Actively taking responsibility to plan ahead is important.

The pandemic has shown us, that life is unpredictable. Things change quickly when we least expect them to. Do not be caught with “your pants down”  Be proactive to do what’s right for yourself and family over time. One way to proactively provide for Mom and loved one is by using an Estate Plan.

What Exactly Is An Estate Plan?

An Estate Plan is more than a simple will. it includes at a minimum a Durable Power of Attorney (appointing somebody to act on your behalf), and a simple Will, or Trust.  A colleague shared a story about sisters who spent thousands of dollars fighting in court over a $5 hairbrush. Their grandmother would brush their hair at night and talk to them while doing so. Upon her death, the sisters valued the $5 hairbrush more than the money and family home they jointly inherited. They spent all their money fighting in court to get the hairbrush!  The animosity and bad feelings that developed destroyed them!  I am sure this was the last thing Grandma wanted. Yet, it could have been avoided if there was a proper Estate Plan disposing of sentimental gifts like the hairbrush, as well as tangible ones like the family home.  Had this been adequately included in an Estate Plan, Grandma could have continued to reassure of her love, and guide both girls beyond her grave.

A Trust is a legal arrangement through which one person the Trustor or Grantor holds legal title for another, called the beneficiary. The Trust is designed to ensure that during any eventuality, loved ones know a Grantors wishes, and a Trustee is authorized to protect assets while minimizing generational losses (for example, due to taxes, creditors or lawsuits). One advantage is that a Trust can easily shift assets, or conveniently transfer property to beneficiaries beyond any lifetime, even if a family member has special needs and has to rely on government assistance during infirmity or a disability.

An excellent Estate Plan will also include medical directives, guardianship or conservator documents that protect and preserve assets, including income distribution, even when family members want to avail themselves of government benefits.

Think about it, what if you made proactive arrangements that rewarded Mom’s sacrifice for family, her hard work for a cause, while ensuring that your family’s interest is preserved  for multiple generations?  This kind of thinking preserves a family and mother’s memories. It memorializes her Lasting Legacy of Love.  Do you want to learn how to create multi-generational estate plans that give peace of mind and prosperity to your children, and theirs?  You can. There is a relatively small cost to planning, but in some situations  it is nominal, for example a starter Will or Trust kit is available at: You can always reach out for a consultation before or after if you need to professional help.

In other situations, as with “blended families” or family members who have “special needs”  documentation of the Plan is more nuanced.  What really matters is that you get started. Do not leave your legacy to chance, reduce the odds of  untoward conflicts, wasted spending, or tax consequences.  You can discuss your Legacy of Love without obligation at:

© Heather Atkinson &

5 Strategies for Starting a Small Business Even if You Are a … Yes name it …

Business Strategies For the Overwhelmed!

You might be reveling in the joy of your first child, but still feel overwhelmed when you think of balancing family and career.  You may experience intense emotions if you get promoted, but still struggle daily when leaving your  children at home to pursue a long term business vision.

In either case you do not have to sacrifice family life for business life or career goals for parenthood. In this post, compliments of Infusionsoft, entrepreneurial mom, Purusha Rivera, and our founder Heather Atkinson outline what it takes to get a new business off the ground while balancing life on multiple fronts. 

Babies in diapers, toddlers in car seats, noisy kids in the backyard?  Does your schedule include wiping puree off high chairs and your favorite shirt?  Doing nonstop laundry, navigating  around toys on the floor, or just hanging onto sanity while you review email from work?

Life is  moving at breakneck speed, it feels as if  you’re losing yourself to uncontrollable forces and other people’s expectations.  How do you cope?

You shrug and remember that  somewhere deep inside you have a pulsing desire to stand firm, to  maintain your long term vision. You remember  an inner voice that tells you life includes motherhood and good parenting, but also promises more!

Yes you adore the little ones who call you Mom , but you are also drawn to  business and career-oriented goals.   You know you can leave a big mark helping others beyond your immediate family.

You wonder can these different worlds coexist?  What happens if they collide.  How do you harmonize or create order among those who matter most to you when schedules clash?

Still, you tell yourself I must do both.  You cannot shake this feeling and know that if you are driven to expand your world vision, it’s at least worth trying.

If  you are a parent with an entrepreneurial drive, or a professional  searching for work life balance, the below five (5) strategies will help turn your passion into a viable business, even as you honor your primary role to nurture and provide for your children.

Yes, it might be a challenge but you can achieve both even while executing on a vision to grow your startup … all within multiple 24-hour cycles!   Take your first steps, here is how.

1. Become Comfortable Learning to Courageously Ask For Help

The key is to become comfortable saying the unspeakable, that is, asking for help!   Yes, help is available and comes in several forms:  from a reliable trustworthy nanny …  to securing a professional or business confidante, one who listens and understands you, your vision, who has both ability and bandwidth to support vision through execution, as you live your busy life.

The irony is that as fearful or hesitant as you are to ask, some people do want to help you.  In the west, we are influenced by social norms that  often devalue meaningful collaboration. Many modern cultures put a premium on and primarily reward individualism, so many of us have lost the art of reaching out, or we are unwilling to use candid speech, due to fear of being misconstrued or manipulated.

Subconsciously we no longer believe we will be supported by others if we persist in seeking to have our personal needs met.  Worse,  we may be humiliated if we courageously express our needs by asking for help and are rejected.

We do not want to be perceived as weak, or infringing on somebody else’s lane.  We fear rejection so we act like super mom or super dad with 100% control, when in fact the opposite is true.   “No man is an island” and if we look at nature we will observe that it not only survives, but thrives on organic connections.

Might it not be a good idea to model nature in this regard? That is  if we too want to thrive.

To grasp this mindset we need blunt honesty to recognize that although there is potential danger lurking, there are still legitimate trustworthy people available to us.

As you reflect on safety and evaluate risk, it is important to consider that you also need to  learn how to exercise and make good choices.  How to select the right person for the right task, at the right time.

Good choices will propel you forward , and habitually become the exercise of an art.  Consistently making good choices  is a winning strategy that  will accelerate and leverages your business to  the pinnacle of success.  There is more information available to you.  You can  Click here for your expanded BluePrint.

2. Build Your Network of Support
You might be an expert at multitasking but even the most functional, efficient and well-caffeinated parent needs to surround themself with people who assist, encourage and support.  So don’t hesitate to seek out your tribe and enlist their strengths to help get your business leveraged.

Find people who reinforce your vision, who share your entrepreneurial interests and possess beneficial skills.  Your team can be made up of family, friends, referrals, both paid and unpaid . 

Can your children help out?  Its good to involve them early.   Outsourcing, delegating, and partnering with others make the enormity of launching a business manageable, instead of overwhelming.

The words “networking” and “tribe” are popular because business is sustained by relationships among people we know like and trust. We need to find our peeps.  

Good connections impact brand recognition, our customer base and growth, so don’t forge ahead alone. Invite others to take an active interest in your enterprise.  

3. Learn to Manage Time & Organize Your Space

Creating work-life balance is important, but it is more critical when your focus becomes divided between raising a family, and operating a business, or managing your career.

As a working parent your responsibilities cannot always be separated—often they mesh together and compete for attention.  So prepare for this inevitability by  parsing duties, breaking down tasks, and learning to delegate responsibilities ahead of time.  It is important that at the end and beginning of each day you reflect on what worked and what did not.

One option is to make time to reflect using a preferred meditation or prayer.  Document  progress or lack of it so you can measure performance over time, re-evaluate goals and challenges. Create flexibility as you plan ahead.

If your business is in your home, designate an office area, then organize it.  Create a “right” place for important tools so that locating them is easy, familiar and supports productivity.

Rearrange your schedule to minimize professional and personal conflicts, but invariably you know you will have them.  When conflicts happen leverage your team, use the strategic tools we described in earlier paragraphs and ask for help.  Reach out to your network of professionals, colleagues and tribe. Learn to delegate tasks well.

Schedule, and create time blocks where you prioritize goals.  Identify your weekly or daily “Must Dos”  and compartmentalize them into time blocks.  This will give you transparency allowing you to see what and when to delegate tasks.  It will also show you where you are over-extended and what projects consume resources keeping you overwhelmed.  Click here for your Blueprint.

4. Transform Your Feelings of Not Being Good Enough: Re-Educate & Become Prepared

Even if you did not earn a business degree, or have zero experience in logistics, persistence can take you further than credentialing, if you are surrounded by the right team and have access to effective tools.

Do not disqualify yourself, or undervalue potential because there aren’t specific credentials next to your name. The world of startups might be unfamiliar, but with time,  talent, and persistence you will grow into the opportunity.

Additionally, it has never been easier to access specialized training via the Internet.  There are so many software tools like Infusionsoft with automated solutions that can help.  Find a trainer or join a group even if it means that initially you have to invest time to learn the software.  It is well known that the qualified professional when practicing in his zone of genius works for the non-specialist business owner.  It is not difficult to get a professional on your team.

When your inner critic draws attention to perceived inadequacies, quieten it.  Instead, give yourself permission to follow that intuitive spark and create a vision of your desired outcome.  Next, work backwards to determine priority tasks that  need to get done and determinewho will help you execute on it.

Research your market, determine your niche, find a mentor, model a business, identify target customers, and refine branding elements.

Learn the factors of business ownership, from the many skilled professionals around.  Harness your passion,  focus your vision, balance your check book and commit to the long term. Trust that with foresight and preparation the road will rise to meet you.

If you are a new mom with an entrepreneurial streak, you don’t have to choose between your babies and  a business.  With a warm heart, tenacity, and support  from others you can balance motherhood without deferring career.  Gone are the days when you had to choose.  Click here for your BluePrint

5. Make Family Time: Find Creative Ways to Get your Kids and Spouse Involved 

There will be times when your kids need every single ounce of care, all your focus, and energy, and you’ll need to put the business on the backburner. When this happens you will be glad to have a trusted team in place.

Other times, you can turn growing your business into a family affair and incentivize your children and spouse to share your vision.  If you do tasks together, or discuss goals and business values over meals you are not only bonding, creating important family time but your family will feel like integral parts of your team, especially if you assign them age-appropriate roles..

Take children to the office, so they see how negotiations, partnerships, and customer relationships are developed.

Let them help out with basic administrative tasks like stuffing envelopes or filing documents. Reward and compensate them when they provide value.

Encourage presence and participation in non-distracting activities close  to your workspace. Having them close by will keep them connected while making it possible for you to juggle work and family demands simultaneously.

You can be both present for your family and advance your career.  You don’t need to be superwoman to achieve this. 

Leave us a comment on what you thought of this post and share your most important take away.  We are here to help.  Click here for your Blueprint on Enterprise